Privacy Policy

Last Updated: 12/29/2025

Balance Pilates & Yoga Studio (“Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through this Privacy Policy.

This Privacy Policy governs your access to and use of www.balancecapemay.com (the “Website”), including any content, functionality, products, and services offered on or through the Website, whether as a guest or a registered user.

By accessing or using the Website, you agree to this Privacy Policy. If you do not agree, please do not use the Website.

Children Under the Age of 13

Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you are under 13, do not use this Website or provide any information on it.

If we learn that we have collected personal information from a child under 13 without parental consent, we will delete that information promptly. If you believe we may have collected information from a child under 13, please contact us at judy@balancecapemay.com.

Information We Collect

Information You Voluntarily Provide

We may collect personal information when you:

  • Fill out forms on the Website
  • Sign up for emails or newsletters
  • Download resources
  • Register for classes, events, or workshops
  • Make a purchase
  • Contact us via email or forms

This information may include your name, email address, billing information, and other details you choose to provide.

We use this information to:

  • Deliver products and services
  • Communicate with you
  • Improve our Website and offerings
  • Send updates, promotions, and educational content (with consent where required)

Information Collected Automatically

When you visit the Website, we may automatically collect certain information, including:

  • IP address
  • Browser type
  • Device information
  • Pages visited and time spent on the site
  • Referral sources

We use tools such as Google Analytics and similar technologies to understand how visitors use our Website. This data is used for statistical and performance purposes and does not identify you personally unless you voluntarily provide identifying information.

Cookies & Tracking Technologies

Our Website uses cookies and similar technologies to:

  • Ensure proper website functionality
  • Analyze traffic and usage
  • Improve user experience
  • Support marketing and advertising efforts

Cookies may include:

  • Essential cookies (required for site functionality)
  • Analytics cookies (to understand site usage)
  • Marketing cookies/pixels (to deliver relevant ads)

You may control or withdraw cookie consent through our cookie banner or your browser settings at any time.

Third-Party Cookies & Services

Some content, advertising, or functionality on the Website may be provided by third parties such as:

  • Analytics providers (e.g., Google)
  • Email marketing platforms
  • Payment processors
  • Advertising platforms (e.g., Meta/Facebook, Instagram)

These third parties may use cookies or similar technologies in accordance with their own privacy policies. We do not control these technologies.

Email Communications

If you provide your email address, we may send you:

  • Educational content
  • Updates and announcements
  • Promotional offers

We comply with CAN-SPAM and applicable email marketing laws. Every email includes an unsubscribe link, and you may opt out at any time.

We do not sell or rent our email lists.

How We Use Your Information

We use your information to:

  • Operate and maintain the Website
  • Provide products and services
  • Process transactions
  • Communicate with you
  • Improve our offerings
  • Comply with legal obligations

We only collect information that is reasonably necessary for these purposes.

Legal Basis for Processing (GDPR)

If you are located in the European Union, we process your personal data based on:

  • Your consent
  • The performance of a contract
  • Our legitimate business interests
  • Legal obligations

You may withdraw consent at any time.

Disclosure of Your Information

We do not sell your personal information.

We may share your information with:

  • Service providers who assist in operating our Website or business
  • Payment processors and technology platforms
  • Legal or regulatory authorities when required
  • A successor entity in the event of a business transfer

All service providers are required to protect your data.

International Data Transfers

Your information may be transferred to and processed in countries outside your country of residence, including the United States. We take reasonable steps to ensure appropriate safeguards are in place.

Data Retention

We retain personal information only as long as necessary to:

  • Fulfill the purposes outlined in this policy
  • Comply with legal obligations
  • Resolve disputes

You may request deletion of your data at any time.

Your Privacy Rights

EU / GDPR Rights

You have the right to:

  • Access your personal data
  • Correct or delete your data
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent
  • Lodge a complaint with a supervisory authority

US State Privacy Rights (Including California)

Depending on your state, you may have the right to:

  • Know what personal data we collect
  • Request deletion of your data
  • Opt out of certain data uses

We do not sell personal information as defined by applicable state laws.

Security

We use commercially reasonable safeguards to protect your information. However, no method of transmission over the internet is completely secure. Please do not send sensitive information via email.

Changes to This Policy

We may update this Privacy Policy at any time. Changes become effective immediately upon posting. Continued use of the Website constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or your data, contact us at:

Balance Pilates & Yoga Studio
📧 judy@balancecapemay.com
🌐 www.balancecapemay.com